Leading training hub also unveils refreshed branding at city campus opening
In line with Singapore’s need to drive productivity and innovation, and to upskill the workforce at all levels, NTUC LearningHub (LHUB) supports the Labour Movement’s call for a cheaper (more productive), better (more capable) and faster (more flexible) economy powered by an all inclusive workforce. LHUB will continue to work with unions, employers and the Government to improve the employability of Singapore’s workforce and contribute to efforts to build a highly skilled and highly capable workforce.
At the opening of its new city campus at the NTUC Trade Union House along Bras Basah Road on Thursday, 11 February 2010, LHUB unveiled its plans for skills training and upgrading. At the same time, LHUB also launched its refreshed branding to align itself with the Labour Movement’s U branding.
From strength to strength
Building on its strength as a Continuous Education and Training (CET) provider, LHUB believes that training helps improve the productivity of the workforce at all levels, and is aligned to the Labour Movement’s belief that productivity is vital to better skills, better jobs and better pay for workers.
LHUB has been in the business of providing quality training for the rank-and-file workforce since its inception in August 2004, and has delivered over 870,000 training places in various sectors such as Manufacturing, Construction, Shipbuilding, Infocomm Technology, Food & Beverage, Logistics, Retail, and Hospitality. And it has been recognised for its efforts in bringing highest level of technological excellence, market place impact and satisfaction of customers through providing quality training.
In the recent downturn, LHUB supported 20% of all SPUR (Skills Programme for Upgrading & Resilience) training which saw 18,941 workers upgrading their skill.
As Singapore’s economy has evolved, the local workforce demographic has also changed over the years. Today, Professional, Managers, Executives and Technicians (PMETs) form more than half of the local workforce, up from around 40% a decade ago. The proportion of PMETs is expected to grow in the years to come, as better educated cohorts join the workforce. The Labour Movement and the tripartite partners recognise there is a growing need to pay better attention and address some of the issues PMETs face at the workplace as well as in terms of professional development.
Moving forward in 2010 in the area of professional development and to develop workers with T-shaped competencies through a skills-based progression pathway, LHUB is partnering with best-in-class institute from around the world to deliver a wider range of training and qualification.
One example of such a partnership is that with the Fashion Institute of Technology (FIT), State University of New York. Together, LHUB and FIT will launch programmes such as innovation management targeted at senior executives as well as present a seminar on global fashion retailing trends and management for local fashion brand names looking to expand overseas. As part of the collaboration, a certification framework for fashion retailing will be introduced too.
On the local front, LHUB is working with NUS Extension to identify and deliver suitable training progamme for PMETs. For starters, it will launch programmes in the areas of employability skills for back-to-work women PMETs, human capital management and business skills for engineers.
In the coming months, PMETs can look forward to a host of professional, industrial-based training that will inject new specialised expertise in areas such as Productivity, Innovation, Service Excellence, Retailing, Technical Engineering, Finance to general topics such as in Leadership, Grooming and IT.
Transforming People – a refreshed approach
In line with the business of transforming people to heip them build work and life skills; improve their employability; and grow through life-long learning, LHUB has launched its refreshed branding and logo. Incorporating a stylised infinity butterfly, a visual metaphor for transformation, it captures the essence of how LHUB helps people grow and improve their lives through training and education.
With that, LHUB will continue to be Singapore’s leading provider of CET with its innovative, high quality, affordable learning designed to help people and organisations maximise their capabilities.