Abstract

Freelancers & Self-Employed (FSE) professionals represent a growing yet underserved and understudied segment of the workforce. This study adopts a holistic, cross-industry approach to surface "Jobs-to-be-Done" (JTBD) to support FSEs in their pursuit of career growth progression. Our findings reveal opportunities for NTUC and the Labour Movement in Singapore to shape services and policies that address shared pain points beyond predefined worker categories. .