Hydroflux Marketing Leverages the Company Training Committee to Drive Business Transformation

Hydroflux Marketing, a wholesale retailer of water dispensers and purifiers in Singapore, faced several key challenges as it scaled its operations to serve thousands of customers monthly.

With a growing customer base and service workload, the company needed help managing customer records, coordinating installation and maintenance schedules, and generating reports efficiently.

Challenges at Hydroflux before Company Training Committee implementation

1. Thousands of customer records were tracked manually on physical service cards, making it challenging to retrieve historical information.
2. Scheduling new sales, installations, and maintenance took a lot of manual work, often leading to double bookings, suboptimal engineer deployment, and missing maintenance timelines.
3. Generating sales orders and monthly reports were tedious and time-consuming.

These inefficient workflows resulted in lost productivity, increased risk of errors, and difficulties in providing proactive customer service.

Results at Hydroflux after implementing Company Training Committee solutions

Hydroflux Marketing formed a Company Training Committee (CTC) and worked with NTUC's Training & Placement Ecosystem team to implement a Customer Lifecycle Management System. This digital transformation initiative enabled the company to:

1. Automate customer records management, reducing administrative burdens and improving data accessibility.
2. Streamline scheduling and assignment of installation/maintenance tasks, optimising engineer deployment and eliminating double-bookings.
3. Generate reports quickly and accurately, freeing up time for more value-added activities.
4. Improve overall organisational efficiency and effectiveness with stronger data connectivity across administrative, logistics, marketing, sales and installation functions.

The CTC Grant and NTUC's guidance have been instrumental in Hydroflux's business transformation.

The CTC implementation has also improved efficiency, productivity, and accuracy across the company's key processes. Overall, time taken to perform tasks post transformation will be significantly reduced by 40 per cent.

Staff are also less stressed and more empowered to provide better customer service. Additionally, Hydroflux also redesigned its Lifestyle Specialist role into Senior Lifestyle Specialists which offered better career advancement opportunities, thereby enhancing talent attraction and retention.

By tapping into the CTC Grant and working closely with NTUC, Hydroflux Marketing was able to navigate industry trends, upskill its workforce, and enhance overall business operations—ultimately driving growth and better serve its expanding customer base.